Sparring
AI platform for sales performance

Your team ready for every conversation that decides the sale.

Deliver practical, realistic, personalized, and scalable training. Use AI-powered exercises that simulate real-life situations with customers, and practice prospecting, discovery, and post-sale meetings through voice.

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Live simulation, B2B negotiation
  • Price objection handling
    Methodology applied correctly
    9.2
  • Needs discovery
    3 deepening questions
    8.7
  • Suggested next step
    Practice closing with urgency
    →

Chosen by Brazil's largest sales forces

  • XP Inc.
  • Stone
  • MAG Seguros
  • EQI
  • Cyrela
  • Creditas
  • Localiza Seminovos
  • BTG Pactual
  • AILOS
  • Petrobras
  • Corteva
  • Arco
  • Unico
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sales simulations completed
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salespeople trained on the platform
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hours of voice practice
Demo

Watch a sales simulation in 5 minutes.

A new standard

Sales training stops being an event and becomes continuous practice

Salespeople make their mistakes in the simulation, not in the meeting that matters.

Traditional training

Reactive and sporadic

  • Occasional workshops with no continuity
  • Subjective feedback, tied to the manager's calendar
  • One leader closely coaches 10–12 salespeople
  • Mistakes happen in front of the customer, and cost the sale

With Sparring

Proactive and continuous

  • Recurring practice with scenarios from your playbook
  • Instant, standardized feedback
  • Leaders with twice the reach, guided by data
  • Mistakes become learning in a safe environment
How it works

From preparation to progress, in three steps.

01

Set the scenario

Choose or create simulations with the customer profile, product and objections of your market, aligned with your methodology.

02

Simulate by voice, video or chat

The AI behaves like a real customer: it questions, hesitates, negotiates. Salespeople practice as many times as they need.

03

Evaluate and evolve

Every simulation generates immediate feedback and feeds the salesperson's and the manager's competency dashboards.

Platform

Everything the team needs to truly train.

Four integrated modules, from the first roleplay to the executive view of performance.

AI Roleplay

Realistic conversations by voice, video and chat, in a safe environment.

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Gamified learning paths

Salespeople level up like in a game, from the basics to certification.

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Performance dashboards

Competencies, progress and bottlenecks for each salesperson and the team.

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AI Coach

Personalized recommendations after every simulation.

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Use cases

From recruiting to launching a new product.

Selection

Evaluate candidates in real scenarios, with standardized criteria.

Onboarding

Shorten ramp-up by practicing before the first customer.

Continuous development

Certifications and permanent reinforcement of the methodology.

Product launches

The whole team ready on launch day, not months later.

Enterprise

Built for large teams and real requirements.

Deployed in days, with no required integrations, and ready for your technology team’s scrutiny.

SSO/SAML and SCIM

Corporate authentication and automatic user provisioning.

Data segregation

Encryption in transit and at rest, data hosted in Brazil.

LGPD and auditing

LGPD compliance and complete audit logs.

Integrations and API

Connect to your LMS, CRM and HR tools.

Scale and governance

Ready to scale to operations with thousands of people.

Playbook personalization

Scenarios, criteria and feedback shaped to your methodology.

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Industries

We know the sales conversation of every sector.

Scenarios, objections and evaluation criteria specific to your market.

Insurance

Brokers ready for price, claim and renewal objections.

Financial services

Advisors who lead wealth conversations with confidence.

Retail

Store teams and franchises with a single service standard.

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Frequently asked questions

What sales teams ask us.

Traditional training is often reactive: representatives learn after meeting with leaders through evaluations and delayed coaching. With Sparring, teams practice before real conversations using AI simulations, receive objective feedback, and improve through repetition, reducing errors "in production" and increasing consistency.

Yes. You can create dedicated onboarding paths (from basic to advanced) using scenarios that match your real sales cycle. Reps start their first week already trained in opening deals, lead discovery, objection handling and next steps, instead of "learning on the customer".

Yes. We customize scenarios, personas, scoring sheets and evaluation criteria based on your action plan, methodology and commercial language. This ensures feedback isn't generic, it measures what "good execution" means in your operation.

In most cases, you can start simulating in the same week, and our team keeps working with your feedback to calibrate personas and performance indicators.

Yes. Sparring was built for corporate environments and supports integrations and APIs to connect to your ecosystem (CRM/LMS/BI), automate workflows and centralize enablement and performance data.

Security and compliance are handled to corporate standards: LGPD compliance, encryption in transit and at rest, corporate authentication (SSO/SAML) and automatic user provisioning (SCIM), role-based access control, audit logs, per-customer data segregation and hosting in Brazil. Technical documentation and answers to security questionnaires are provided on request.

Start training smarter.

Schedule a 30-minute conversation with a specialist and see the platform with scenarios from your market.

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